Olivia Attwood’s So Wrong It’s Right

Olivia Attwood’s brand-new podcast sensation is a shining example of what the new world of podcasting can achieve. So Wrong It's Right fully embraces multi-channel, video podcasting. The podcast is supported by a social-first strategy  that sees a weekly release schedule of one long-form video and audio podcast, as well as daily social cuts downs, distributed on bespoke social channels on TikTok, Instagram and Facebook.

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So Wrong It’s Right catapulted to the number one spot on both the Apple and Spotify charts when the trailer launched and remains at the top of the charts. Every week, Olivia chats to guests including Mel B, Georgia Harrison and Paul Brunson about some of the most relatable moments of when they were so wrong, it felt right - as they get honest, squash the shame and ‘fess up to some very guilt pleasures. 

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So Wrong It’s Right landed mainstream attention from press outlets, including Heat and Good Morning Britain, was promoted by Spotify on their digital billboard in Leicester Square, London, and the show’s Instagram account hit 20k followers overnight. 

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So Wrong It’s Right is available on all listening platforms, as well as a long-form video version on YouTube. The show has grown an audience on both TikTok and Instagram, @SoWrongItsRightPod.